Creating CREMA workflows in Shopify Flow

Key Summary

• Shopify Flow enables comprehensive automation of tasks and processes within your Shopify store and across integrated applications.
• The CREMA Review integration allows you to automate common review-related actions, such as rewarding loyalty points or sending follow-up emails.
• You can define automation triggers based on reviews being created by shoppers or published by the store admin.
• Building a workflow involves selecting a trigger, defining specific conditions, and specifying the actions to be executed.

Shopify Flow is an e-commerce automation platform that allows you to automate tasks and processes within your store and across your applications. With the Shopify Flow x CREMA Review integration, you can easily automate common tasks related to reviews in your store, such as:

• Rewarding positive reviews with loyalty points
• Sending follow-up emails for either positive or negative reviews

❗ IMPORTANT

• You must ensure that both the CREMA Review app and the Shopify Flow app are installed on your store.
• CREMA's Shopify Flow integration allows you to define specific triggers for reviews created by your shoppers and reviews published by the store admin.

To begin creating CREMA workflows, follow these steps:

STEP 1. Navigate to Shopify Flow

In your Shopify admin, click on Shopify Flow to access the automation platform.

STEP 2. Create a New Workflow

Click the Create Workflow button to start building your new automation.

STEP 3. Select a Trigger

Click Select a trigger and choose the specific event that will initiate your workflow.

💡 The available CREMA triggers are review with order posted (when a shopper submits a review) and review with order published (when a store admin approves and publishes a review).

STEP 4. Add a Condition

Click Add condition and define the criteria that must be met before any subsequent actions can be executed.

💡 Available CREMA variables for conditions include message, rating, imagesCount, videosCount, customerEmail, and review ID (the review ID variable is only available for the 'Review with order published' trigger).

STEP 5. Define an Action

Click Add action and select the action that Shopify Flow will perform once the specified conditions are met.

STEP 6. Save Your Workflow

Click Save and then provide a descriptive title for your newly created workflow.

STEP 7. Preview Your Workflow (Optional)

To ensure your workflow functions as intended, click Preview workflow to test its behavior within your store environment.

For more comprehensive information about Shopify Flow, you can refer to the official Shopify Flow document.

Frequently Asked Questions (FAQ)

What is the difference between 'review with order posted' and 'review with order published' triggers?

👉 'Review with order posted' triggers when a customer submits a review, regardless of its approval status. 'Review with order published' triggers only after a store administrator approves and publishes the review to your storefront. This distinction allows for different automation scenarios, such as immediate acknowledgment versus post-publication rewards.

Can I use any review criteria to set up conditions in Shopify Flow?

👉 Yes, when setting up conditions, you can utilize various CREMA variables such as the review message content, the star rating, the number of images (imagesCount), the number of videos (videosCount), the customer's email (customerEmail), and the review ID (the review ID variable is only available for the 'Review with order published' trigger). This allows for highly specific condition-based automations.

Do I need both CREMA Review and Shopify Flow apps installed?

👉 Yes, it is crucial to have both the CREMA Review app and the Shopify Flow app installed in your Shopify store. The integration relies on both applications to function correctly, with CREMA Review providing the review data and Shopify Flow enabling the automation logic.